Social media presence and reputation monitoring tools have gained increased importance in building customer loyalty and handling conflict resolution. From spending $0 to top dollar, there are a number of ways to measure a company’s impact in the webosphere and even address issues or take advantage of opportunities quickly and effectively. While we’re all familiar with Twitter, Facebook, Google news and blog alerts, Technorati and digg, the new wave seems to be tools that help streamline social media efforts:
Tweetdeck:
Enabling you to follow your Facebook, MySpace and Twitter accounts, you can easily update all of your accounts in one simple entry – now that’s a relief when distributing time-sensitive information! Including Twitter’s official search engine and the infamous TweetBeep, users can also monitor who’s writing about them and what they are saying. You may also want to consider Facebook’s Lexicon, where you can search any keyword and see how often it’s discussed on Facebook users’ walls.
LookingGlass:
Microsoft has also entered social media analysis with a new tool code-named LookingGlass that is currently at the proof-of-concept stage. Offering similar functions as Tweetdeck, users monitor various sites such as Flickr and MySpace and can also post responses on Twitter, Facebook or the like. From monitoring tagged images to videos; reputation monitoring is made easy – and visual data is even easier to retrieve.
LookingGlass offers analytics to determine ROI and even compare internal data to integrate communications strategies. Users can also gather sentiment data through its AI search engine that can detect positive and negative coverage.
There are, of course, a number of similar dashboard solutions including Hootsuite, Seesmic, Viral Heat and Social Smart to name a few. With all the increased competition, I am interested to see if Google will add to their services…
Diane Marangoly
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