Sunday, March 21, 2010

Big Media innovations using Social Networks

NewsWire Daily provides an interesting article about how the entrtainment industry is innovating social networking on various platforms to build engagement marketing with fans.

” When fans connect to a company using a social network identity, they are establishing the basis for a longer-term relationship. The data shared by these connections will allow companies to better segment and serve their fans.”

[Via http://socialnetworksguide.wordpress.com]

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